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Marketing vs Advertising

Marketing vs Advertising Key Differences You Need to Know When you hear the words “marketing” and “advertising”, do you think they are the same? Some people use these terms interchangeably, referring to marketing as advertising and vice versa. But in truth these two concepts are… Read More »Marketing vs Advertising

Why a Brand Story Matters?

A brand story describes the arrangement of occasions that started your company’s initiation and communicates how that narrative still drives your mission nowadays. Similar to your favorite books and motion picture characters, if you make a compelling brand story, your gathering of people will keep… Read More »Why a Brand Story Matters?

What Is Marketing Psychology? 

Marketing psychology encapsulates fundamental psychological principles within various marketing methods, spanning from content marketing to email campaigns and design. Often interchangeably used with consumer psychology, it draws insights from neuromarketing findings. Fortunately, grasping and applying these principles to daily marketing endeavors need not require a… Read More »What Is Marketing Psychology? 

Digital Distribution Channels: 

Optimizing Content Distribution Strategies for Maximum Reach and Engagement In the era of digital transformation, content distribution has become increasingly crucial in reaching a wide audience and boosting engagement. With the abundance of distribution channels available, such as owned, earned, and paid media, decision-makers must… Read More »Digital Distribution Channels: 

A Comprehensive Guide to Conducting Market Research for Your Business Idea

By: Lillian Stirling Introduction Market research is the cornerstone of informed decision-making for entrepreneurs and business owners. It is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience, competition, and industry trends. For anyone with a business… Read More »A Comprehensive Guide to Conducting Market Research for Your Business Idea